Female Car Sales Experts: Wheels & Heels
At Magnuson Ford we believe in making everyone’s buying experience as positive and comfortable as possible. Buying a car should be an exciting experience, and we truly believe it.
We also understand that for many women, car buying can be an off-putting experience, even though the vast majority of car purchases are ultimately influenced by women. Many women have regularly reported frustration or intimidation by what they perceive as an industry run by pushy and Type-A male sales associates, which doesnt at all mesh with how they want to carry out a major financial decision; they regularly express a desire to consult with another woman, instead.
Don’t be condescended to. Don’t feel like someone is looking at you as an easy mark.
At Magnuson Ford, we have always looked at women’s car sales from a different perspective. And we’ve done this by promoting women within the company to leading sales positions. Our team of car-loving female sales associates better know what the typical female car buyer is looking for, how women purchase vehicles, and the pleasant and pressure-free experiences that make women tell their friends to come and buy their next vehicle at Magnuson.
Today, women make up a huge part of the vehicle market and in Canada; in fact, more than 50% of new vehicle buyers are women. This realization deserves special attention, and at Magnuson Ford we have the perfect solution. From heels to wheels, Taryn Smith is the perfect sales experts to give you that relaxed and right type of interaction.
Taryn is the perfect answer to our over-arching and foundational question, “How can we better serve our customers?”
“I enjoy dealing with female buyers for the simple reason that I can relate to their buying experience. In a multi-billion dollar a year industry women control 85% of the purchase decision whether it is as a single woman, partnership couples, or as a family purchase.” ~Taryn Smith
To book an appointment with Taryn Smith, please contact us online, or call our Sales Department at 1-855-727-7201.
Read the article featuring Taryn Smith titled, Keeping Ford Clients Satisfied.